Our Mission


Our fabrics are made from certified organic cotton grown in India without the use of pesticides which are toxic and harmful to farmers, consumers and the ecosystem. These growing techniques also maintain soil fertility and limit water usage.

• GOTS (Global Organic Textile Standard) certified cotton grown in India

• It’s better for the environment

• Growing techniques use less water, maintain soil fertility and build biologically diverse agriculture

• No use of pesticides which are toxic and harmful to both farmers, consumers and the ecosystem

• Improved working conditions and health for farmers



Our fabrics are made using AZO free and heavy metal free dyes that are less harmful to the environment and human health.

• Reducing pollutants: organic cotton, low-impact dyes and waste water removal practices

• Decentralized production that minimizes carbon footprint

• Energy efficient manufacturing

• AZO-free and heavy metal free, low impact dyes that are less harmful to the environment and human health; reduce water consumption

• Support of upcycling project using post-production scrap fabric


Three Percent

3% of our annual retail profits go to support the Women’s Skills Development Project at the Meher Road Foundation that provides training and income for women artisans through upcycling projects.


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Fair Trade

We ensure that the artisans we work with are supported by fair living wages and face no discrimination or unsafe working conditions.

• Artisans are supported by fair living wages in clean and safe working conditions

• No discrimination

• No excessive working hours or forced overtime

• No child labour

• Working in a supportive, transparent way throughout the supply chain

• Member of the World Fair Trade Organization and Fair Trade Federation in the US


Supporting Artisans

We provide employment to artisans by supporting ancient techniques, such as block printing, that have been passed down through generations.

• All of our goods are handcrafted by artisans earning a living wage

• Artisans use techniques that have been passed down through generations

• Supporting ancient techniques that are being replaced with “fast fashion”

• In the face of globalization, traditional craftsmen have become increasingly scarce. We believe that the human hand is essential in creating unique, one of a kind pieces as well as providing employment to artisans in countries around the world!


Our Story

Avela is a socially conscious and ethically made brand owned by two travel-loving best friends. Marine biologists turned entrepreneurs, Ali and Gadea are adventurous, creative and passionate about this earth. They are based in Hawaii and have always been drawn to different cultures. After traveling around the globe together and immersing themselves in the local traditions and experiences, they were inspired to start this business.